Agency Health Department

Contractor NATIONAL WIC ASSOC THE B for NATIONAL WIC CAMPAIGN

SWIFT Contract Number 155145

Project Name National WIC Campaign

Project Number (if applicable) 155145

Summarize purpose of the contract, including why it was necessary: This was a contract to for the National WIC Recruitment and Retention Campaign. It includes work done on a national level for digital campaigns (Facebook, social media, google search, emails to prenatal WIC eligible women, display media), also for print campaign (advertisements in magazines, health care providers) and also developed toolkits for outreach.
The original contract was from June 15, 2019- Dec. 31, 2021, and we extended to Dec. 31, 2023.

Project Duration

Start Date Sat, 06/15/2019 - 00:00

Original end date Fri, 12/31/2021 - 00:00

Actual end date Sun, 12/31/2023 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $138905.73

Amendments $90000.00

Contract total $228905.73

Did project finish within budget? Yes

What was the funding source? USDA - WIC Program

Is this a sole source contract? Yes

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) This was a national outreach campaign coordinated by the National WIC Association with Meredith Corporation for the state of Minnesota. It included English and Spanish online digital advertising, parent/pregnancy magazine print media, targeted email blasts, health care provider point of care media advertising, a central WIC enrollment website with text to enroll, targeted social media, and a local activation toolkit with printer ready advertisement files and posters.

Evaluator Name Tina Breitenbach

Evaluator Email Address tina.breitenbach@state.mn.us

Evaluate the contractor's timeliness The contractor was timely.

Evaluate the contractor's quality Good quality, good use of various mediums of advertisement and communications.

Evaluate the contractor's cost Marketing and advertising are expensive, overall cost seemed reasonable.

Evaluate the contractor's overall performance Good overall performance.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 4 - satisfied