Agency Housing Finance Agency

Contractor Media Bridge Advertising

SWIFT Contract Number 190874

Project Name CERA Media Buys

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Minnesota Housing led the implementation of the COVID-Emergency Rental Assistance (CERA) program, known externally as RentHelpMN. The agency needed to market the program to reach all potentially eligible Minnesota renters who fell behind on their rent and related housing payments. The Media Buys contractor was charged with developing a marketing plan, purchasing and implementing advertising plans, creating content such as radio spots, digital ads, postcard mailer, and delivering evaluations of placements.

Project Duration

Start Date Mon, 03/01/2021 - 00:00

Original end date Mon, 05/30/2022 - 00:00

Actual end date Fri, 01/28/2022 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $200000.00

Amendments $0

Contract total $200000.00

Did project finish within budget? Yes

What was the funding source? CERA Federal Funds

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Jillian Mazullo

Evaluator Email Address jill.mazullo@state.mn.us

Evaluate the contractor's timeliness The contractor delivered marketing plans on time for consideration and placement in alignment with the fast-paced timing of the development and rollout of the rental assistance program.

Evaluate the contractor's quality The contractor created high-quality materials that matched and reflected the Marketing & Outreach contractor’s branding and messaging.

Evaluate the contractor's cost The contractor has well established relationship with the major media markets and was able to secure better advertising rates than Minnesota Housing could have secured on its own.

Evaluate the contractor's overall performance The Media Buys contractor partnered well with the Marketing & Outreach contractor, giving Minnesota Housing the full benefit of strategy, branding, and advertising placements. Their communication was consistent and delivery well executed.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): None.

Please rate the overall experience with the contractor 5 - very satisfied