Agency Natural Resources Dept

Contractor Carpe Diem with Jasmine

SWIFT Contract Number 191289

Project Name My Minnesota Outdoor Adventure Social Media Campai

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: The DNR was seeking to engage new and diverse audiences on the DNR’s social media channels through a public-facing three-month (April, May, June 2021), social media and strategic marketing campaign that highlighted diverse outdoor enthusiasts. A key focus of the campaign was the 2021 Fishing Opener.

Project Duration

Start Date Sun, 04/18/2021 - 00:00

Original end date Wed, 06/30/2021 - 00:00

Actual end date Wed, 06/30/2021 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $30000.00

Amendments {Empty}

Contract total $30000.00

Did project finish within budget? Yes

What was the funding source? Game and Fish

Is this a sole source contract? Yes

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) A Google search was completed and there were no other vendors that could provide this type of social media campaign for Minnesota. There was a company called Diversity Outdoors, but was not a social media or marketing firm.

Evaluator Name Gail Nosek

Evaluator Email Address gail.nosek@state.mn.us

Evaluate the contractor's timeliness Deliverables were sufficiently timely.

Evaluate the contractor's quality Most deliverables were of sufficient quality.

Evaluate the contractor's cost Contractor costs were roughly in line with industry average.

Evaluate the contractor's overall performance The contractor assisted us in the launch of a campaign that helped meet most of our associated social media goals. We had a satisfactory experience with this contractor. We would re-engage them for the right campaign that called for a social media lifestyle influencer.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 4 - satisfied