Agency MnSure

Contractor CCF - Clarity Coverdale Fury

SWIFT Contract Number 112497

Project Name MNsure Marketing and Public Relations Campaign

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Statewide marketing campaigns aimed at reaching all individuals and populations who need affordable, comprehensive health care coverage, including media buying, strategic planning, creative development (including but not limited to television, radio, print, digital and mobile), collateral and/or product development, promotions, account management, marketing strategy and support, and implementation.

Project Duration

Start Date Fri, 07/15/2016 - 00:00

Original end date Fri, 06/30/2017 - 00:00

Actual end date Wed, 07/14/2021 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $2207500.00

Amendments $6982000.00

Contract total $9189500.00

Did project finish within budget? Yes

What was the funding source? State funds

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Libby Caulum

Evaluator Email Address libby.caulum@state.mn.us

Evaluate the contractor's timeliness CCF delivered their work products in a timely manner. On rare occasions when timelines needed to be adjusted, they worked closely with the MNsure team to ensure the overall project goals and objectives were still met in a satisfactory manner.

Evaluate the contractor's quality CCF consistently delivered high-quality, professional work.

Evaluate the contractor's cost CCF’s costs aligned with their RFP proposal.

Evaluate the contractor's overall performance CCF’s work was always high-quality and timely, helping to further MNsure’s overall marketing and outreach objectives. They are communicative, results-driven, and professional.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 5 - very satisfied