Agency Minnesota Zoological Garden

Contractor Elliot Marketing Group

SWIFT Contract Number 161268

Project Name Direct Mail Marketing and Analysis

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Membership acquisition through direct marketing approach, campaigns ran fiscally to increase revenue and prospect targets. Contractor assisted in customer modeling, prospecting, list purchasing, and analysis of each campaigns.

Project Duration

Start Date Mon, 07/01/2019 - 00:00

Original end date Wed, 06/30/2021 - 00:00

Actual end date Sun, 01/31/2021 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $84600

Amendments {Empty}

Contract total $84600

Did project finish within budget? Yes

What was the funding source? 6401 Membership

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Melissa Warhol

Evaluator Email Address melissa.warhol@state.mn.us

Evaluate the contractor's timeliness Contractor was always on point, worked up front with and outline and calendar, very collaborative and always on time with reminders and always accommodating of the Zoo's needs.

Evaluate the contractor's quality Contractor went above and beyond to learn our prospect group & CRM data exports as well as overall business processes in Membership department. Always made thoughtful interpretations of the final analyses, including campaign timing and total amounts of prospects mailed, as well as organized final analyses of each campaign and always kept Zoo's revenue goals in perspective.

Evaluate the contractor's cost Evaluator was picked during a formal RFP process and was most cost effective and qualified for the services the Zoo was looking for. Contractor was very upfront with Experian costs and always circled back before assuming large prospect list purchases. There was no indication of any "surprise" invoices or deliverables.

Evaluate the contractor's overall performance Overall this contractor was a great partner, excelling in communication and collaboration with the Zoo. Established a direct mail program to build on for years to come.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): Unfortunately due to the pandemic, Elliott Marketing Group made the decision to close after 30 years in business. They were devastated over the loss of many cultural based companies that were not able to complete contracts in 2020. Their services ended January 31, 2021.

Please rate the overall experience with the contractor 5 - very satisfied