Agency Health Department

Contractor Russell Herder Inc

SWIFT Contract Number 256209

Project Name Help Me Connect social media 2024

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Manage digital advertising services to increase engagement to MN Help Me Connect, an online resource designed to connect expectant families, families with children birth - 8 years, and professionals working with these families to local community services, including Snapchat, Google search and Meta.

Project Duration

Start Date Wed, 09/04/2024 - 00:00

Original end date Tue, 12/31/2024 - 00:00

Actual end date Tue, 12/31/2024 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) 118.75

Contract Amounts

Original contract: $30000

Amendments {Empty}

Contract total $30000

Did project finish within budget? Yes

What was the funding source? State funding

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Shawn Holmes

Evaluator Email Address shawn.holmes@state.mn.us

Evaluate the contractor's timeliness Monthly summary and final campaign summary were submitted timely.

Evaluate the contractor's quality Our website analytics and the summaries indicated a very successful campaign that brought approximately 10,000 additional visitors each month to the site. Our average before the campaign was 20,000/month and we saw 30,000/month during the 3 month campaign.

Evaluate the contractor's cost Their costs were comparable to other vendors we have used in the past.

Evaluate the contractor's overall performance Good - we would definitely use them again. They were very helpful and successfully managed the available budget, best performing ads, and best performing social mediums.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): n/a

Please rate the overall experience with the contractor 5 - very satisfied